Tuesday, December 2, 2008

Words And Their Intrinsic Artisticossity

That's a Wordle. I did it here: http://www.wordle.net/ It's Linda's fault, she's the one who put me on to pasting a block of text and then tweaking it to make it art. I selected stuff from the Jaguar Amplifiers web site. How does it strike you? Does it stand on its own art feet? Does it additionally pull you into to some ideas, some concepts, that speak not to the other, but to the original object of the text?

I love words. I got that from my dad, who was born the son of a printer, became one himself, working for years both full time and part time as a Linotype operator in the days of pots of hot lead. That alone would not necessarily facilitate the leap to wordsmithing, so perhaps his dad, who did considerable writing, fostered the passion.

(I must inject this: In the latest Wireless catalog, the vendor of cuteness to the Public Broadcasting Fans of the World, there's a shirt that reads, "I'm a Wordsmith, which is like Blacksmith, only without the tools and fire and stuff.")

I have always enjoyed the attempt to find the right words, and the music in them, but I never spent much time ogling letters in combination. Linda, however, the Mrs. Barker of Barker Musical Instruments, is a self taught graphic artist who gets excited about typefaces.

She created the B logo for the Barker Bass, and is responsible for much of our print stuff.

Now I can't write something without wondering what typeface ought to be used. And I admire the results when someone else nails it.

Henry Clift is the powerhouse behind Jaguar Amplifiers. He's the persistent type, with the 1% inspiration, 99% perspiration ratio hardwired into his genes. He starts with an idea and proceeds doggedly until it is realized.

You can read the story on the Jaguar Amplification web site, http://www.jaguaramplification.com/index.html

I like the way his bass amp sounds. My oh my. And I like the way those typefaces look.
And on top of that, his story is Wordle-Worthy.

(To see that Wordle in a bigly way, just click on it!)

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